Better Covers: Does Your Brain Prefer Left to Right?

On March 4, 2021March 4, 2021 By Sherrie CroninIn 7 sister releases, writing3 Comments

I love book covers! After ten years in the self-publishing industry, I realize I spend a lot of time thinking about my covers, analyzing them, and just plain staring at them.

I designed my own first one (and had so much fun doing it), but since then I have relied on professionals who can produce a better product. I was lucky to find Deranged Doctor Design a few years ago and they’re now working on their eleventh cover for me!

But it was cover number ten (shown here) that brought out something I was unaware of. The final product, or at least what I thought was the final product, shows Olivine, a shy, artistic woman who takes up archery because of her unusually gifted eyesight.

I loved the olive color, and the sense of capturing her in motion, so I happily gave DDD the okay to call this one done with only a minor revision to her hair. (Don’t think that has ever happened before. I always see something I want to change.)

I second-guessed my decision, however, when I studied this cover next to the first three books in this series. The other women all look so strong, so sure of themselves, while my fourth sister — she hesitates. To me, she’s looking back over her shoulder like she’s not entirely sure if she should go on.

Well, she is shy, I thought. Maybe this captures that part of her and I should be glad. But honestly, I wasn’t. I know Olivine is strong inside, like her other sisters, and I wanted my readers (and my potential readers) to know that too.

Then a weird thing happened. I was trying to crop the cover image in PowerPoint to just get her face, to put it into a promotional idea I had. You know how if you grab the side of a small image in PowerPoint to move it, sometimes instead you end up pulling one edge all the way over the other and reversing the image? It’s annoying. Well, I did that, and the reversed image surprised me. Here was Olivine, reversed and looking more sure of herself!

Yet, it was the same picture. How could that be?

I puzzled over this for a while before it occurred to me that I’ve spent a lot of my life reading (and writing) and my words always go left to right. In our alphabet, left is backward. Right is forward. So looking left is looking over my shoulder, gazing at the past. Looking right is boldly looking ahead.

Flip the image of a woman looking to her left and suddenly she appears more ready to face the future. It’s amazing.

Yes, the nice folks at DDD were happy to flip the cover image for me, and today I got a draft of the result.

Look at her. Now she’s perfect.

And, I’ve learned something that should help me evaluate cover designs going forward. For just as our bodies respond differently to chemical compounds that are mirror images of each other, I believe our brains respond differently to mirror images as well.

This means I can ascribe attributes to a character on a cover by paying attention to which way her gaze is directed.

Cool, huh?

So that’s what she really looks like?

On April 12, 2019April 12, 2019 By Sherrie CroninIn writing

My vision of main character Teddie was always ethereal, much like the triplicate vision of her on the first cover. She was 17 and attractive, with curly black hair and dark eyes, but that was about all I knew.

When I decided to rename my books, I needed new covers. Current fashion is to show the main character, so it looked like I had to find someone who could show the world what Teddie really looked like. I found a group called Deranged Doctor Design.

When we started the cover for Layers of Light, we’d just finished the long and sort of painful process of doing many iterations of the cover (and main character Alex) for the previous book, Twists of Time. Lucky for all, the fine folks at DDD had a way to deal with people like me, who didn’t know what they wanted till they saw it. They sent me six potential Teddie’s to choose from.

I ruled out the three on the right without hesitation. These young ladies weren’t Teddie, and in general they had a little more angst than I wanted. Model #2 was a little too glamorous, so I went back and forth between the sweet innocence of model #3 and the slightly more worldly model #1. In the end, worldly won out.

The brown haired, blue eyed model needed some changes in coloring. They turned out to be trivial for my book cover designers.

Teddie got high praise from my own personal focus group, though one critic pointed out she had a bit of a “Tomb Raider vibe” to her, but that wasn’t necessarily a bad thing.

When it came time to create the last cover, we needed Teddie to make a second appearance, but not with an identical face. This particular model had dozens of photos to choose from, but unfortunately many of them had to do with selling beauty products.

I needed the new tough Teddie, fully aware of her superpowers and ready to kick butt. The selection wasn’t promising. We ended up with a pose that wasn’t all that different from the one used on Layers of Light, but it was different enough and it worked.

When I saw Teddie standing there with the rest of her family, I knew I’d gotten it right. This was what Teddie really looked like.

A New Look

On February 14, 2019 By Sherrie CroninIn writing1 Comment

I’m so excited about this new cover. The original one was probably my favorite of the six, perhaps because I love the color green. And moonlight.

This one has taken it to a whole new level, with a beautiful new Teddie, an appropriately intimidating-looking Lhatu, and a Buddhist convent tucked into a cliff in the Himalayas. Just like in the book!

I’m also particularly pleased with the title of this one, and the way the fine people at Deranged Doctor Design added light to represent what Teddie insists on calling the world of mist.

Now, my job is to make sure the story itself is worthy of all this.

The first round of editing is complete and I’m pleased so far. It’s almost 15,000 words lighter and, more importantly, 15% better. (I’m joking. Obviously I have no way of knowing how many % better it is, but the point is I can see the improvement.)

It will get one more edit in March, followed by two passes at proofreading by two different people, then hopefully be released for sale around the middle of April. Wahoo.

But first I have to get Shape of Secrets out there this weekend, and Twists of Time next month. It’s going to be a busy spring.