Where did all those genres come from??

I began this adventure in marketing my books armed with good advice and two how-to books literally walking me step by step through the process. I put one of them aside fast, when I realized I couldn’t afford my learning curve with Facebook ads.

My how-to book for successful Amazon ads had problems, too. It was written back when Amazon offered something called Product Display Ads, an option my source highly favored. By the time I got to following his advice, this type of ad had been discontinued. (Thank you Amazon.)

The replacement for product display ads was like handing a chain saw to someone who wanted to use a stiletto.  I could use the power of ads displayed on a kindle, but could only select my audience using broad genre types like Women’s Fiction. These are called Lock-screen Ads and I am selling books with them, just not nearly enough to be actually making money. At least so far.

Amazon’s other options for me is something called a Sponsored Ad.  My mentor/author didn’t think much of using these, but I bravely tried the concept of picking keywords from my books and bidding for clicks. Every time, it failed miserably, but the good news is if hardly anyone clicks on your ad, it doesn’t cost you much.

A little poking around showed me I had another choice called Individual Products. It involves picking products (books) similar to mine, and advertising to those who buy them. It took forever to seek out these books, although it probably was a good exercise for me to get to know more about what was out there. None-the-less, all this effort yielded even fewer clicks and cost almost nothing.

Then recently a new option emerged. I could bid to advertise based on genre, just like with my Lock-screen ads, but the ads would appear to all Amazon users. So I tried it. And oh my goodness.

The stiletto was back, just not on Kindle where I needed it. I still can’t pick my audience by demographics like gender or age, but I can specify my ideal reader using genre divisions I never knew existed. With Lock-screen Ads, my tale of a 40-something female telepath who gets involved rescuing a kidnapping victim gets advertised to readers of women’s fiction, fantasy, and adventure.

Here women’s fiction alone offers more options than I’d ever heard of.

So I’m trying it.  Will this turn out to be the magic bullet that sells my books at an actual profit?

There is no one in this world more hopeful than a self-published author.

Top Requirement for a Superhero

I love superheroes. And, I love it when women in fiction are strong and capable. But, for some odd reason I’ve never been much of a fan of Wonder Woman.

It could have been the tiara, way back when, or the silly skirted costume. This original heroine was before my time, but her image lingered, and it made her appear to me like a secretary out of the 40’s hustling to get her really angry boss a cup of coffee.

More likely it was the goofy boots and lasso I saw as a young girl. This modernized Wonder Woman had a faintly Texas air about her, and I wasn’t big on cowboy stories. Was I judging her by her appearance? Sadly, yes. I didn’t know much else about her, though, because although I read comics and watched superheroes on TV,  somehow her stories were never there. Her image was all I had.

Then I became a teen-aged feminist, and Wonder Woman became a sex object. Well, not totally I’m sure, but her outward appearance took a sharp turn, so once again I wasn’t interested in her. I preferred my heroes not to look like that they were prepared to do a lap dance in some sort of kinky bondage strip club.

Finally, I outgrew superheros for a long while, as I tended to the challenges of life in my own real world. It was only when I picked up my laptop and started to write books that I discovered how much I had missed heroes with superpowers.

Didn’t give Wonder Woman much thought though, until I caught an interview with the director of the upcoming movie. Really? Someone is making a movie about Wonder Woman?

It sounded interesting, and I went. And I loved it. Not because she was a woman, though that was nice. Not because she was strong and heroic, which of course she was. And not because the whole rest of the movie was basically done with taste and class, though I thought it was, too.

I loved it because she had what I need to see in every hero I appreciate. She had heart. Compassion. Kindness. Ethics. Morals. A desire to make the world better. All those things that all the guy heroes I liked had all along, and maybe she had it too but if all you get is an image and an occasional bit in a fight scene, then there is no way to show that heart is there.

I walked away loving her concept of “it’s not about what they deserve, it’s about what you believe.” That’s a great way to run an army, a country, or a world. In fact, I like that idea so much that all my other blog posts this month will be about letting beliefs shape actions.

I love superheroes. And, I love it when women in fiction are strong and capable. But, my favorite hero of them all is now Wonder Woman.

(For more Wonder Woman inspired thoughts, see Believe, It’s About What You Believe, I believe in appreciating those who protect us. All of them, and Believe in Tomorrow.)

 

 

The Amazing Things I Get to Do

I jumped out of a helicopter today without a parachute. I used my ability to see the future to save my mother’s life, I stared down two villains at gunpoint, I orchestrated a corporate take-over and I played with penguins. It was a great afternoon.

Years ago, I loved to read fiction and I still do. However, in recent years, that same energy has gone into  my writing  instead. Writing is hard work, and stories don’t always go as well as the writer would like, but when they do, the feeling that you are doing what your characters do is even more compelling.

These people live in my head. I know far more about them than will ever appear in my book, and when they set foot in Antarctica or on a beach in Brazil, I am there with them.

Because many of my characters have superpowers, I get the added bonus of doing things I never could in real life. Today, I wrote this scene about one of my characters who can “travel”, that is, have conscious out of body experiences.

Vanida had never used her energy body to travel to someone who was on an airplane, so she was alarmed when she ordered her body of light to seek out Yuden and found herself rising thousands of feet into the air and moving westward. It took effort not to panic and snap back into her physical body which was resting quietly on the beach in Brazil.

She was glad she had persevered, though, once she sighted the tiny plane approaching, and realized why she was where she was. The skill with which her energy body matched the speed and direction of the craft amazed her, and allowed her to cross through the metal as gently as if it had been sitting on the ground.

Tonight, I will go to sleep dreaming about flying through the air, matching my speed to that of an airplane and passing gracefully through its walls. It should be a night of sweet dreams.

Antidote to current events: Truckers Against Trafficking

Who couldn’t use a story to balance out the anger and violence that has filled so much of the news lately? I’m normally a news junkie and for the past week even I can’t get myself to turn the channel to a news station.

Enter this blurb about Kevin Kimmel, a father, grandfather, and truck driver who saw a gaunt young woman being jerked away from the window of a recreational vehicle parked at truck stop, and made a phone call that resulted in the rescue of a twenty-year-old who was being tortured into having sex with strangers.

heroesEven more impressive is that Mr. Kimmel is associated with a group called TAT (Truckers Against Trafficking) that is working to educate those affiliated with the trucking industry to notice and report signs of sex slavery. Using the slogan “Everyday heroes needed” this group is fighting domestic human trafficking and so far has identified 425 likely trafficking cases involving 744 victims and 249 minors.

This tears at my heartstrings in a particularly strong way. My research for c3, a science fiction book about sex trafficking, sent me researching dark corners of the internet into which I would never have ventured otherwise. I was appalled, and I would described myself as someone who does not shock easily.

We still have a long way to go. According to the Daily Kos, there are an estimated 1.5 million victims of human trafficking in North America, and here on our continent it is a $150 billion dollar industry. As TED talk speaker Tony Talbott said while speaking on the subject “It’s all about the money. Human trafficking is insanely profitable. If you really think about it; You can sell a kilo of heroin once; You can sell a 13-year-old girl 20 times a night, 365 days a year.”

Watch his amazing TED talk, and join me in cheering for the Kevin Kimmel’s of the world.

 

 

Out of body experiences

Teddie, the hero of c3, lived in my head for years and I knew what she could do, but I didn’t know what to call it. The other members of my superhero family had easy to describe skills. We had a telepathic mom. Dad, a former athlete, could slow down the passage of time. This ability shows up in lots of stories; I went ahead and called him a time warper.  Big brother Zane learned to morph his own appearance, becoming something of a real life shape changer. Big sister Ariel could see into the future.

But what about Teddie? Well, I knew that she could become invisible, and teleport somehow. It was like she could be anywhere she wanted and no one would see her. The problem was that these are magical realism books, written so as to hopefully convince my readers that the stories I tell just maybe could happen in the world in which we live. How could I ever convince a reader that a character could both turn invisible and teleport to anywhere, I wondered, as I began to write the story.

Then it hit me.  Her body doesn’t have to go anywhere. Just like Edgar Rice Burroughs sent his hero John Carter to Mars via some sort of astral projection, my hero could do the same. So I began to study astral projection. It turns out that there is quite a lot of material written on the subject, and I soon learned that it wasn’t quite what I wanted either. Astral projection technically involves going to some other plane of existence, and I wanted my hero to stay right here on earth.

No, it was an out of body experience that I was after. In an OBE, as they are affectionately called, the traveler visits a plane that exactly mirrors our physical world. They are unable to interact with the solids around them, but under the right circumstances they can return with accurate knowledge of distant objects and events.

I discovered that there are quite a few books out there that claim to be able to train you to have an out of body experience, and the internet is full of people happy to describe their own adventures doing the same. I had run into something similar while writing x0 and researching telepathy. Once again, I asked myself — do I believe any of this?

I was a scientist before I retired, a geophysicist to be specific. It is not surprising that I default to a belief in the laws of nature and I approach anything else with skepticism. Thanks to my background, though, I also know that the universe naturally behaves in many strange ways that we can’t explain, and that the more physics you know, the stranger some of it gets.

true voice 1As I read of these OBEs, I do admit that a few of the authors came across as scam artists, and a couple others seemed out-and-out deluded, at least to me. But most fell into neither of those categories. From their writing at least, they appeared both rational and sincere. I decided that a lot of the folks describing their out of body experiences were just very imaginative people, and the secret lay in how they chose to see things. But did that describe them all? Reading through many of their stories I concluded that I had no idea how possible, much less how common, real OBEs are. Maybe the world has many real life Teddies. In fact, maybe an entire c3 organization exists.

You can see some of my own thought processes in this excerpt from c3, when Teddie first begins the training to turn her innate abilities into a well developed skill.

Lhatu swallowed hard. He had known before he ever agreed to do this that the next few sentences would be the most difficult part.

“Let me back up, please. Amy, you see the world from inside you, so to speak. What I mean is that even though human consciousness is not understood very well, we think that it comes from inside of our bodies, inside of our brains. Some people imagine that they leave their bodies behind and wander off while they sleep or even as they go into a trance, and quite a few books have been written on the subject.”

“Sure,” Amy said. “Astral projection. I’ve heard of it. You think it’s impossible?”

“No, I’m saying that in most cases the person is just experiencing a lucid dream, or a creative daydream—harmless and even somewhat consciousness-expanding. I’ve no quarrel with this, it just doesn’t involve really leaving their bodies in, well, in the way that I do.”

“Oh.” The sarcasm was back. “So most other people can’t really do this, but you can.”

“Yes.” Lhatu said it simply, without embarrassment or pride. “And I’ve been trained to do it better since birth. I work for the people who trained me. I serve as their chief scout and trainer.”

“Is this shadowy organization that sneaks around watching kids run by some kind of a crime organization by any chance?” Amy asked.

“No. It’s a sort of informal monarchy and it’s run by my grandmother.”

“Oh.” Amy honestly didn’t know what to say.

“Look, there aren’t a lot of people who can do this naturally,” Lhatu went on. “It’s not nearly as common as, say, telepathy, which of course isn’t all that common at either. Most travelers—and we refer to it as traveling—most travelers start to have out-of-body experiences some time in their teens. It’s not always the case, but often some sort of trauma, or a series of traumatic events, encourages this ability. Feeling powerless, being powerless, needing to escape and having no other means to do so can sometimes set this ability in motion if the young person is prone to it to begin with.”

Lhatu gave Amy a long hard look. “It shouldn’t surprise you that more females develop this ability than males. Not that there aren’t plenty of young males in this world trapped in awful situations, too. And obviously most young people of either gender can never do this, no matter how desperate they become. Like everything else human, this ability seems to come from a combination of genes, environment and the very essence of the person themselves.”

Lhatu turned to Teddie. “I’m right, aren’t I?”

Teddie looked down embarrassed, and Amy got it.

“Teddie? Is that what this is all about? Your dreams? Seeing Usha at the bus station leaving for Gangtok? Seeing her flee into Bhutan? You think now that this is all real?” Amy asked.

“I guess so,” Teddie said. “At least this good friend of my mom’s thinks it is because this guy here told him so, and now I’m supposed to stay here and be trained so that I can help them find Michelle and Usha both.”

“I’m scared, Amy.” The words popped out of Teddie’s mouth before she could call them back. “I’m not sure I want to learn how to be a freak.” She gave Lhatu a little bit of an apologetic smile. “No offense.”

“None taken,” he said. “This is absolutely your choice, Teddie, and it will continue to be so. You may quit or pause the training at any time you are the least bit uncomfortable.” Then he added with his own small smile back. “We are all kind of freaks already in our own way, you know? This will just make you a more talented freak.”

“Talented freak. I do kind of like that.” Teddie smiled back more confidently, and for the sake of her young friend, Amy decided to put her own skepticism on hold.

Like my character Amy, I too put my skepticism on hold as I did my research, and I did my best to treat the subject matter itself with an open mind.

No, I didn’t try the training to induce an out-of-body experience, and I’m not sure if I ever will. I may be a little like my character Amy in more ways than one. As Amy points out in my book, the state of not knowing is sometimes the best state to be in.

Here are two of my favorite sources of information on the subject:

c3 is published!

Dalai 5This is the fourth time I’ve done it, and each time has been more fun than the last. Something about hitting that button to put your heart, soul and creative effort out where the world can see it  is more exciting than I ever would have expected.

C3 is my longest novel so far, and it was the most difficult to write. Some of the plot concerns the sex industry, and human trafficking. I learned more than I wanted to know about those topics while researching this book, but the seriousness of my subject matter seemed to warrant my going the extra mile to get my facts right. Other parts of the story, like climbing the world’s highest peaks, have always fascinated me. As to all the tidbits about animal sex in the book — what can I say?  It was kind of fun to research.

Now I start the necessary but far less fun task of marketing the book. It’s not my strength, but I believe in this story so firmly that I will do it anyway. Thanks to the Dalai Lama’s FB page for reminding me that there is magic and power in each new beginning.